Archive for the ‘ Advertising and Marketing Information ’ Category

How to use Facebook effectively.

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Donna Filipiak is an online business entrepreneur. She enjoys helping people by sharing information that will help their business grow.
Follow me on Facebook.

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google_logo If you want to rank on the firstpage of Google, all you have to do is create a personal profile. Go to http://www.google.com/profiles and get started.

Click on create my profile. If you don’t have a Google account, go to create an account now and follow the directions. After you have your account all set up, sign in with your new account information.

Here is where you can add your picture, add a biography and add your website links. The more information you put in, the easier it will be to find you.

After you are finished creating your profile, type in your first and last name at http://google.com. You will see your profile on the first page!

Take a look at mine: http://www.google.com/profiles/drflipiak

If you want to create free traffic to your blog or website, create your Google profile today.

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Free Advertising
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New List Builder is a Big Hit

MLM Hitlist

MLM Hitlist

There’s a new list builder in town. It’s called MLM Hitlist and it is a big HIT. This list builder was developed by Tim Sebert, a GDI leader, but it is not just for GDI members. It is for anyone who wants to build a massive list. Joining GDI is an option and another source of income.

This list builder has been such a huge success in such a short period of time, that Tim had to change to a larger server in order to  accomodate all of the new members! Here is an example of how fast you can build your list. I joined on a Thursday and by Monday I had 788 members in my downline. I achieved this just by joining…no promoting what-so-ever!

When you join MLM Hitlist, people are placed under you as they join. You do not have to sponsor them. There are only 2 rules: No spam and if you advertise MLM Hitlist, you must cloak your referral link using a service such as HotShortUrl or buy a domain name and set it to forward to your referral link. That’s it! Of course, GDI is highly recommended for the url forwarding and that is how you can build your GDI business.

You are able to email your list every 5 days as a free member and only in text. You can upgrade to PowerLine Mailer for $10 per month (plus a one- time charge of $25). With the PowerLine you can email your list every 2 days and use html and text.

Also included with this hit list is the training that Tim Sebert offers his GDI affiliates. It is useful training and can be used with any business.

If you want a fast and easy list builder, I highly recommend MLM Hitlist.

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
List Builder

Website
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Online Email Marketing
If you have ever signed up for more information or a newsletter and received a string of letters then you have witnessed how an autoresponder works. Using an autoresponder for email online marketing just makes sense.

An autoresponder is software that allows you to send emails to people automatically. It is not used for spamming but to send to your list of prospects. You probably know how important a list is. All the gurus say “the money is in the list” and they are correct. The more people you have on your list, the more sales you can make.

Some uses for an autoresponder are:

* Generate email lists
* Manage your email
* Send motivational messages
* Run educational programs
* Ezine/newsletter delivery
* Ad tracking

There are many autoresponders to choose from such as Aweber, Getresponse, 1shoppingcart but the one I use is Freerotator.com. I like Freerotator because it does not have an affiliate program so it cost less. It is also easy to use.

You can set up an autoresponder to send pre-written emails to your list of prospects. The letters should be informative and not screaming “buy my product”. If you give people information they can use, they will learn to trust you; it helps build your credibility. Most people need at least 7- 12 letters before they are confident enough to purchase.

Set up a campaign in your autoresponder, give it a name and add your letters. As people join your list, just put their name and email address in the autoresponder and set it up for each letter to go out every 2 days. Your prospects will receive a letter from you for over 2 weeks. These letters will automatically keep you in front of potential customers. They are a constant reminder of the benefits of your product.

The benefits of using an autoresponder for email online marketing far outweigh the time it takes to set up the campaign. You will have to create the letters and set them up in the autoresponder but after that, it is all automatic.

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.

Click here for a website!

th_blog-blogging
If you are thinking about creating a blog, how to advice is always good to have. Here are my 7 steps to a search engine optimized blog:

1. Find a subject that you are knowledgeable about. Make a list of subjects and pick the one you know the most about. If you have a business, then you may want to write about it. If you are new to your business then writing about a hobby or interest is best.

2. Find a blog software program.  I like wordpress but there are others such as blogger.com, livejournal and thoughts.com. I recommend using your own website to host the blog rather than the free hosting. This will cost money but well worth it if you want the search engines to find your blog. If you are just blogging for fun, then the free hosting will be fine.

3.  Once you create your blog setup, the next step is to add a post. I start with a keyword search tool such as Google Adwords. Then I think of a string of words (3 or more) and do a search. What you are looking for is many people searching for the words but not many people using those keywords. When you find a string of keywords that 4,000 – 10,000 people are searching for but only 50% or less are using these keywords, then write your post around those words. Use those words in your title and in the first paragraph (bolded). This is the hard part. Making your blog post make sense using those keywords. This is where your creativity comes in to play. You may not think you are creative, but you will be surprised when you put your mind to it.

4. Once you have created the blog post, send out an email to your list and let them know about your blog. I use Twitter but there are many social networking sites that you can use such as Facebook, My Space, Orkut, Linkedin, Tagged and so many more.

5. If you want the search engines to find your blog, post to your blog everyday. If that is not possible, then post at least 2 – 3 times per week. Search engines love fresh content, so the more you post, the higher you will rank in the search engines.

6. Now that you have completed steps 1 – 5, it is time to take your blog post and create an article. You may have to change it up a bit in order to follow the articles posting rules. I like Ezine Articles, Article Dashboard and Free Articles Directory. Once you have 3 articles posted, you will be considered an expert author and that will also help you with the search engines.
I also recommend Squidoo and Hubpages. These are single web pages with your articles on them.

7.  The last thing I recommend is to visit other blogs and post a comment. Make sure you read the post and leave a sincere comment. Also, use the blog’s keywords in your comment. This will provide links to other sites, another thing the search engines look for.

Blogging can be fun and also hard work. The more often you post, the quality of content and keywords you have in your post and the links to your post will determine how quickly the search engines  find you. It does take time to get the “natural traffic” from blogging but it will be worth it in the end.

If you have any more tips, please leave a comment. I would love to hear from you.

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Get your website here!
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Personal Branding with an Articles Blog

Donna Filipiak

Donna Filipiak

Blogging is fast becoming the way to personally brand yourself and an articles blog is one way to accomplish this.

What exactly is personal branding, you ask? Personal branding is the way you market yourself to the world. How you want to be perceived by others. Do you want to be considered an expert in your field; helpful and informative; or funny and entertaining?

Why do you want to brand yourself? If you don’t, people will brand you anyways. By the way you act, speak or write. They will make a decision about you without knowing anything about you. This is not always a good thing.

If you have an internet business, then personal branding is important. You want your customers to know that you are knowledgeable, honest, helpful, etc. So a way to brand yourself would be to write an articles blog about your business. Give people your knowledge. Tell them things they don’t know or how to do things they don’t know how to do.

The more you write, the more you will develop your personal brand. Don’t try to sell anything, just give them information. The selling will come automatically. Make sure to put your photo on the articles blog. People like to see who you are. They want to put a face with the name. This also adds to your branding.

After you write an article and post it to your blog, go to other free article sites and put your article there. The more places you have your article, the more people will come to your blog and then to your business. You will become an expert in your field. And that is a good thing!

Happy blogging!

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.

Get your website here!
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Starting your own internet business can be a little scary especially if you are not computer savvy. Relax, it’s not hard to do. Here is my list of 5 things you need to start an internet business:

Website

Whether you have your own product/service or you are an affiliate marketer, you need your own website. The free website you receive with your affiliate membership is basic and all affiliates have the same website. You need something different. Something that stands out. Where do you get a website?

Global Domains International
GDI costs $10.00 per month and included in the price is a domain name, hosting, website builder, and 10 email accounts. There is also an affiliate program available. The domain name you want may be readily available if you choose the .ws instead of .com, .net or .org. GDI has been around for 10 years and is a stable, reliable company.

Your Picture on Your Website

This is very important. You want people to see your face so you are recognized as an expert. You will become “famous” and that is what you want. You want to brand yourself. Make sure you choose a good picture because it will be seen all over the world!

Advertising

Advertising is the only way to get people to your website. I will start with the free methods which I recommend until you start making money. You can spend a lot of money on advertising but if you don’t know what you are doing, it will be wasted.

Free Advertising methods:

Traffic Exchanges

Safelists

Text Ad Exchanges

Banner Ads

Paid Advertising Methods:

If you have money to spend and the knowledge of key words then paid advertising will work for you. Here are my choices:

Google Adwords
Yahoo Search
Miva Search
Enhance Search
123 Search

A Goal

It is very important that you have a goal. Whether it is to make $200.00 per month or $10,000 per month or to retire in so many years. Write it down, post it by your computer and read it every day. Never lose sight of this goal and you will succeed.

Persistance

If you want to reach your goal be persistent and consistent in promoting your business. Don’t start and stop…it won’t work. Remember an internet business is like an offline business. It takes 2 – 5 years to make any real money. There is no such thing as “get rich quick”. There will be times when there will be little or no results from your efforts but never give up and success will come your way.

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Make your own economy!
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What is a banner ad and do they work?

If you have surfed on the internet then I’m sure you have seen banner ads. Banner ads are small, rectangular advertisements that appear on most web pages. They vary in appearance and subject matter but they share the same function; when you click on them, they will take you to the advertiser’s website.

Banner ads can be highly effective if used properly. Business owners who are considering using banner ads should spend time researching how to use them effectively and find the ideal location for their ads.

The best location for a banner ad is prominently displayed on a high-traffic website that complements your products or services but does not compete with them. This advertising can cost money…lots of money.

Probably the best way to get your banner seen is through a banner exchange program. A banner exchange program is a network of web sites that advertise for one another using banners. A central server stores and displays the banners for everyone. When a user clicks on a banner, the server sends the user to the correct site. This action is called a click-thru. Each time a banner is displayed is called an impression.
I recommend Banner Keyring http://www.bannerkeyring.com/?rid=4049. It is free but you can upgrade for 9.95 per month and have unlimited banners.

Other locations are traffic exchanges, safelists and ad exchanges. These are free to display as long as you have enough credits. Getting credits is free also (see posts on safelists, traffic exchanges and text ad exchanges).

Even though banner ads don’t always produce great results, I still feel they are an additional way to get visitors to your site. We all want more visitors and banner ads are a cost-effective way to get them.

To your success!

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Free Advertising!
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Free advertising with text ad exchanges

A text ad exchange is a network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Text ads are easy to create and the results can be measured instantly. There is no need to spend money designing banners or thinking about which designs to use. With text ads, you can also experiment with different ad copies and headlines to find out what works and what doesn’t work.

I looked into text ad exchanges to see if they work. I found The maximumbuilder.net.owners call it a “free marketing club that builds a downline for you in one of the most popular programs on the internet right now–text ad exhanges”.

When you first signup, you will be provided with an affiliate link to promote. Once you update the programs page with your own affiliate ID’s, then you can start to promote their program.When a new member signs up through your affiliate link, they will undertake the same setup — joining the programs on the program page under your affiliate ID, then entering their own affiliate ID’s into the programs page. When they promote their affiliate link, their signups will do the exact same thing and fill out their affiliate links on the program page. You also have the ability to add up to 5 of your own programs.

The idea of maximumbuilder.net is that you can promote over 100 programs with one link and that makes your advertising efforts easy. Make sure you have an gmail account because you will receive many emails from the different programs you join. You earn credits for clicking on these emails. These credits can be used for solo ads, banner links, navigation links, login page ads and more. I only click on one ad per program and I only do that once or twice a week. If I did more, my hand would go numb!

Most of these 100 programs also have an html ad you can post. Some of the exchanges will let you post 1 ad and some up to 10 per day (text and html). You can save the ad so you can post the same ad everyday. This saves a lot of time.

As with safelists, you do need an eye-catching headline so people will want to click on your ad. I like to have a brain-storming session every now and then and write down everything that comes to mind.

I have had some success with text ad exchanges. I promote a link only in these exchanges so I know if they work. I get leads and sign ups so I know text ad exchanges work. I don’t always have the time to use them consistently but I find they are a good addition to my advertising efforts. Try a few and see what you think.

To your success!

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Free Advertising!

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A safelist is an email list that you can join for free, and in return for joining, you are allowed to email out to the entire list of members of the safelist. The reason it is called “safe” is because all the subscribers are “opt in”, which means they have chosen to give their email address. It is not, therefore, considered to be SPAM because any mail received would be deemed to be solicited.

There are thousands of safelists on the internet. Many are free to join and many charge a fee. This fee can be a small lifetime fee, an annual fee, or a monthly fee to retain the privilege of sending emails to the rest of the members. Paying for a safelist doesn’t necessarily mean they are better. There are many great free safelists out there.

You will need 2 email accounts. I recommend Gmail. You need one for all the emails you will receive (list email) and one for the safelist owners to contact you (contact email). I bookmark my safelists in folders of 10 -15 each. I use Mozilla Firefox browser (free) so I can bring up the safelist folders in tabs. It is much easier to go tab to tab (I do this with my traffic exchanges too). I also save my ads in a document so I can copy and paste the ad into the safelist. This saves a lot of time.

The most important part of emailing from a safelist is your SUBJECT LINE. You need it to be eye- catching so people will want more information

(Hint: Never Cap Out your subject line- that is a spam trigger; you can use certain words like “FREE” if you handle it like “F.R.E.E” or a similar way)

I believe safelists are a critical part of every
marketers arsenal, and if you do not use safelists you
are missing out on a huge and very cost effective form
of advertising.

Click here if you need some good
safelists.

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Free Advertising!_________________________________________________________