If you have surfed on the internet then I’m sure you have seen banner ads. Banner ads are small, rectangular advertisements that appear on most web pages. They vary in appearance and subject matter but they share the same function; when you click on them, they will take you to the advertiser’s website.

Banner ads can be highly effective if used properly. Business owners who are considering using banner ads should spend time researching how to use them effectively and find the ideal location for their ads.

The best location for a banner ad is prominently displayed on a high-traffic website that complements your products or services but does not compete with them. This advertising can cost money…lots of money.

Probably the best way to get your banner seen is through a banner exchange program. A banner exchange program is a network of web sites that advertise for one another using banners. A central server stores and displays the banners for everyone. When a user clicks on a banner, the server sends the user to the correct site. This action is called a click-thru. Each time a banner is displayed is called an impression.
I recommend Banner Keyring http://www.bannerkeyring.com/?rid=4049. It is free but you can upgrade for 9.95 per month and have unlimited banners.

Other locations are traffic exchanges, safelists and ad exchanges. These are free to display as long as you have enough credits. Getting credits is free also (see posts on safelists, traffic exchanges and text ad exchanges).

Even though banner ads don’t always produce great results, I still feel they are an additional way to get visitors to your site. We all want more visitors and banner ads are a cost-effective way to get them.

To your success!

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Donna Filipiak has been an internet marketer for 3 years. She has learned by trial and error and wants to share her knowledge with everyone.
Free Advertising!
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